Despicable Me - NBC Minion Peacock

由卡通中的人物 轉化置入型行銷 或是 公司形象行銷的範例 這些人物是由卡通Despicable Me 中的有趣角色 透過他們組合成為 NBC的公司識別 LOGO 很有趣的行銷模式

In a happy suburban neighborhood surrounded by white picket fences with flowering rose bushes, sits a black house with a dead lawn. Unbeknownst to the neighbors, hidden deep beneath this home is a vast secret hideout. Surrounded by an army of tireless, little yellow minions, we discover Gru (Steve Carell) planning the biggest heist in the history of the world. He is going to steal the moon (Yes, the moon!) in Universals new 3-D CGI feature, Despicable Me.

Gru delights in all things wicked. Armed with his arsenal of shrink rays, freeze rays and battle-ready vehicles for land and air, he vanquishes all who stand in his way. Until the day he encounters the immense will of three little orphaned girls who look at him and see something that no one else has ever seen: a potential Dad.

One of the worlds greatest super-villains has just met his greatest challenge: three little girls named Margo, Edith and Agnes.




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