There are some logo remakes that should be praised, and there are some that should be hazed.
When it comes to re-branding a corporate identity, you would imagine that the CEO would take great care in making such a decision. In some cases, this is not true. In fact, there are many cases where you begin to question the sobriety of those in charge when they decided to remake their brand.
Let’s start off with the logo redesign that sparked my desire to write this.